Insights

Notes from the studio.

Practical writing on websites, performance, search, and making better digital decisions.

Business·6 min read

What shapes the cost of a professional website

A practical look at the requirements, decisions, and responsibilities that shape a project scope.

Performance·5 min read

Five things that may be slowing your website down

A practical review of common performance problems and what to examine first.

SEO·7 min read

How to redesign a website without losing search visibility

A practical checklist for protecting useful pages and links during a redesign.

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